What I do.
My job is to communicate complex ideas in a simple way. This might involve communicating your beliefs
and values through
a logo or brand identity; demonstrating your entire product offering through a brochure,
catalogue or website; breaking down
your business procedures into user friendly process diagrams, handbooks
or manuals; structuring and refining your business
presentations or proposals so that they tell a story in
a cohesive and considered way; or it may be something else altogether.
The gallery below shows personal
projects. Please get in touch to see projects completed whilst working at other agencies.
Not Pretty branding
Like any business, a design business needs a good brand. But considering the best design comes from collaboration
between a designer and a client, being both designer and client can be, well, interesting.
In developing the name and identity for my business I had the following requirements:
- It should spark conversation.
- It should be memorable.
- It should be simple but effective.
- It should feel like me.
- It shouldn't rely on expensive production.
What do you think?
Disciplines: identity and branding, print, web.
Wedding invitation
Weddings are never easy. And with family and friends strewn throughout Australia and the
UK, ours was no exception. Our solution was to get married twice - once in the UK
and once in Australia.
It was very important to us that the invitation should make both events feel ‘just as special’.
The solution featured details for both events and left it up to the recipient to decide
which one to attend.
The style and concept was developed further for the wedding itself, with alcohol labels,
message books, signs and thank you CD compilation.
Disciplines: print, packaging, event planning
Birth announcement
When close friends had their first child, they asked me to create an announcement card.
The only problem was that with friends and family throughout Holland and the UK, not all
recipients could speak or read the same language.
My solution was to remove all words that weren't the same in both languages, using symbols
to imply the same meaning. Even the name 'Isabelle' was broken down to infer that the child
was a girl, ie. is a belle.
Disciplines: print